From brand identity to the first drop.

A Brazilian bikini brand with its own attitude and a launch strategy designed to build a community before sales open.

The concept

The project combines naming, visual identity, tone of voice and a drop-based commercial strategy. The guidelines define the brand’s visual world; the plan connects that identity to the purchase journey.

The proposed journey

Before launch, subscriber acquisition through early access and content on Instagram and TikTok. During the drop, exclusive emails and staggered posts. Afterwards, thank-you messages, community content and priority access to future collections.

What I’d measure

Cost per subscriber, email-list-to-purchase conversion and repeat purchases in the next drop. These are the indicators I would use to evaluate the proposal.