Rut
Moreno.

I’m Rut Moreno. I was born in Barcelona, and I’m the kind of person who’ll say “wait, let me show you” halfway through a conversation. Sometimes the image comes to me before the words. Other times a line pops into my head and I can already hear it in a video. I love the moment someone says, “Okay, now I see it.”

I love growth because it brings together two sides of me. One can spend a whole afternoon editing a video until the opening shot, the pacing and the music click. The other wants to check the numbers as soon as the campaign goes live. Looking at retention lets me revisit the edit with fresh eyes. Where did people drop off? What was it about that shot that made them stay? If the goal was to bring in customers, I follow the thread further. How many people clicked, what did each lead cost, and how many went on to buy?

I like moving between disciplines. I can write a script, edit a reel, build a Meta Ads campaign and use CRM and email to stay in touch with the people it brings in. I also really enjoy PR and partnerships. They draw on something I value in myself: listening closely, spotting what two people have in common and finding a good reason to bring them to the same table.

I studied marketing and went on to earn two master’s degrees, one in Digital Marketing and another in High-Performance Team Management. I like working with people who notice things I miss. I have a point of view and I’ll stand up for an idea, but I enjoy it when someone on the team asks a question that makes me rethink it. Data does that for me too. If a video I loved loses half its audience in the opening seconds, I go back to the edit. And when something works, I want to understand why.

When I care about a project, it shows. I ask questions, suggest ideas, try things out and stick around to see what happens. Seeing an idea come to life still gives me the same thrill as finding out, a few weeks later, that someone came back, bought something or signed up because of something we made.